Sales management : Book Review

                   Review on sales book 📕

 

Want to know about how sales really works and how customers really react to particular action. But are you also finding it difficult to know about sales? And the terms of books are just making you confuse then here is answer for it,

Sales management

 A book by Business consultant Rahul revne.

In simple and understandable language, he had described factors of sales and ways to do effective selling, here I am sharing some insights from this book.

Connect your customers with you 🤝

 “PEOPLE buy from people they KNOW”
 

1. Connect your customers with you by Creating your friendly impression on your customers
2. Create comfort zone for them, make them feel you really care about them
3. You can do It just by greeting and treating your customers in a good way
4. Your loyal customers can be your brand advocate, means they can attract new customers by WOM marketing.

Sales funnel

You might have herd about this term but not having much knowledge what it is, let us understand it with help of this book,

Meaning:

Sales funnel shows every step an individual takes before he/she turns into your customers as well as it also represents “Bottle necks” (means critical part of journey of your customer where they get disengage) so that you can remove it and can get high conversion rate.

Stages of sales funnel:

 

• Awareness
• Interest
• Consideration
• Intent
• Evaluation
• Purchase
• Post purchase

Once you find critical stages then try to improve your sales by taking steps like educating customers and optimizing your landing pages.

 Create something personalized for your customers.

 

Adapting to changing sales environment

It is necessary to adapt changes for long term success,

Here are the ways to do it:

1)      Continues marketing analysis: To stay updated with changes

2)      Taking feedback from customers: To understand their changing preferences

3)      Diversify your business: To unlock new opportunities with new market

4)      Training and development: To make your team effective

 sales and marketing allignment

To get high quality lead, there must be alignment between marketing and sales.

Strategies to achieve it:

1)      Open communication

2)      Shared goals

3)      Feedback loops (mechanism for feedback between sales and marketing)

4)      Investment in marketing automation tools

 

conclusion

Effective sales depend on how well you understand your customer and connect them with you by making them feel valuable.

This is just part of the book; the entire book is truly amazing and examples in many topics making it so easy to learn.

#sales #marketing