chhashwala overview

🥤Chhashwala Survey: A Deep Dive into                 Customer Preferences

Craving a sweet drink but worried about purity?Chhashwala brings a tasty answer to your question with flavors that will provide a smooth and satisfying experience for your taste buds.

I visited different Chhashwala stores in Surat, including areas like Vesu and Adajan. From these visits, I gathered insights into what customers think about the products and which customer groups are attracted to particular flavors.

🌟 The Star Products: Lassi & Buttermilk

Chhashwala offers a variety of products, but the smoothest and most preferred is their lassi. Many customers rave about its rich texture and delicious flavors.


🥭 Lassi: The Smoothest and Most Preferred

The lassi, especially the "Mango flavor", is a huge hit. Customers love the richness of the mango lassi, while others prefer the simple, classic version. For families visiting the store, kids usually demand the "Chocolate lassi", making it a must-have flavor.

🥛 Buttermilk: A Legacy of Taste

Chhashwala initially entered the market with buttermilk, and it continues to be a customer favorite. The thickness and freshness of their buttermilk are appreciated, particularly during lunch hours when it provides a refreshing, cooling experience.

👨‍👩‍👦 Family-Friendly and Diverse Customer Groups

Chhashwala’s customer base includes families, students, and office employees. Families often enjoy lassi and cold coco, while students tend to favor the "Rajwadi lassi", especially in the evenings. For office employees, the small packs of buttermilk are a convenient and refreshing choice, particularly during lunchtime.

🌟 New Product Attraction: Orange Tender Coconut

Customers trust Chhashwala so much that they are eager to try out new products as they are introduced. One of the latest flavors gaining attention is the Orange Tender Coconut Mattho. Many customers are excited to taste this new offering, which is quickly becoming a popular choice.

📍 Location Matters: Office & Residential Impact

Chhashwala stores located near office and residential areas have a significant advantage, as customers in these regions frequently demand buttermilk during their breaks or after meals. This positioning helps Chhashwala capture a steady stream of customers throughout the day.

🚫 The Café Competition

Chhashwala faces competition from nearby cafés, which can negatively impact their business. This competition highlights the importance of maintaining product quality and customer service to retain loyal patrons.

🛍️ The Shopping Advantage

Stores located near shopping centers benefit from customers who treat themselves to Chhashwala drinks after a shopping spree. This strategic location helps attract a steady flow of customers throughout the day.

🛡️ Saviour Product: Lassi

Despite the presence of other brands, Chhashwala’s lassi remains a fan favorite, winning over the hearts of its customers. Its unique flavors and quality keep customers coming back for more.

💰 Price vs. Quality: Customer Perspectives

Although Chhashwala's prices are slightly higher than some competitors, the purity and quality they offer justify the cost for customers. They appreciate the amount of fat in the products and the satisfaction they get from each sip.


trusted brand chhashwala


Chhashwala has built trust with its customers by consistently delivering pure, high-quality products. Whether it’s the classic buttermilk or exciting new flavors like Orange Tender Coconut, customers continue to enjoy Chhashwala’s offerings with confidence and delight! 😊


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